“We wanted Vuarnet in our shop even before we opened. It was at the top of our list when deciding what other brands we wanted to carry in the shop. We’ve been asked why, with all of the options for sunglasses in the world, we would choose Vuarnet. It’s simple really. Vuarnet has always been the perfect union of high quality lenses and construction without sacrificing style. They recognize that you don’t have to forego good looking eyewear to make a functioning product. We appreciate the simplicity of that approach. The two silhouettes we have created in partnership with Vuarnet are uniquely built for Noah. We are pleased that they were willing to develop these for us”
Our Thoughts:
Noah & Vuarnet are something I keep coming back to. When NOAH first dropped their project with Vuarnet back in 2018 it caught my eye because I was loving the brand, I saw they’d released a $400 long sleeve wetty vest I couldn’t afford and my nostalgia for Vuarnet stretches back to when Barton rode for them.
Beyond Noah and Vuarnet, you should read up on Noah – > Out of NYC, Noah was birthed by Brendon Babenzien (previously the Creative Director of Supreme) with the intention to create a responsible brand and build a better business. Bottom line is, you should read more about Noah – start here.
