Brand: Noon Goons Collection: Icon Collection Photographer: Bilal El Kadhi Models: Rahmatou, Ousmane, and Samba.
Noon Goons Said: Consisting of the relaxed fitting Icon sweatshirt, Icon hoodie, Icon zip hoodie and Icon sweatpant, each piece has been a staple arrangement season after season. Made of heavyweight, 100% cotton fleece that is knit in Los Angeles, the collection is garment-dyed and pre-shrunk which allows for a long-lasting, consistent fit.
“I am stoked to share the newest colors of our Icon pieces for Fall/Winter 2020,” says Kurt Narmore, Noon Goons’ founder. “You can wear them layered with your favourite jacket or free over your bare skin. They are super comfortable and easy to wear for any time, any task, and will likely become your go-to, throw-on garment.”
Our Thoughts:
The brand was started in 2016 by Kurt Narmore, with Sam Jarou (Comme des Garçons) as creative director. I remember watching Kurt trawl around the tradeshows in the beginning, he was also up for a chin wag and had some interesting stories to tell. His first collection was surf, was almost like an extension of Brothers Marshall, but has become so much more than surf since he launched. Now it’s a nice balance of some surf, a lot of LA and some street and design popping in – in short, I dig Noon Goons and what they’re producing (although their price points have sky rocketed)
The Icon Collection is relaxed fitting sweats, it’s not hard to know this is going to be comfortable and easy to kick around in at home or out at about while you check the surf. The collection starts at $189 (USD, ouch!) and will be available on Friday, June 26, 2020 at 8 AM PST on www.noongoons.com or shop with Supply (australian retailer)
PS If you wanna know more about Noon Goons, hit these two articles up:: GQ or hit up The Face
