Brand: Outerknown Collaboration with: Levi’s
Outerknown Said: Stronger cotton, less water, garments you can recycle. Made with workers’ well-being in mind.
Levi’s® Wellthread™ Collection is a revolutionary way of making denim using Waterless dyeing technology, which uses up to 70% less water compared with conventional indigo dying, and is centered around a single-fiber cotton designed for maximum recyclability.
With both companies working toward a singular purpose, a partnership seemed inevitable.
Our Thoughts: Hard not to get excited when you see brands get together and make an active decision around bettering the process of something that’s so dirty (denim). It also gets you thinking more about your contribution (or lack there of) towards minimising your own impact on the planet.
