Brand: Rhythm Womens
Season: Summer
Model: Olivia Brower
Beauty Ashlea Penfold
Photographer: Elisabeth Willis
Thoughts: Rhythm Womens have been on a burner for a while, imo. They’ve been delivering a strong, cohesive brand experience from product designs across to imagery, voice and even in-store at their flagships – creating something like this is hard to do today in the beach lifestyle world. Gotta tip the hat in acknowledgement when you see it… 

This shoot came out a couple of months ago, but I love the full-on Hawaiian/Summer vibe. The shoot reeks of holiday fun, sunshine and doing nothing but drinking Mai Tai’s, getting sunburn and surfing/swimming. 

(If you want something more up to date, hit up the Portugal shoot. It’s got some great imagery in it.)