Thoughts: Wild to think what started for Slowtide in towels has now expanded to blankets, rugs, fitness towels!?, and more. Expansion has been quick moving, I think they’ve just entered into their fourth year (launched Oct ’15?). Personally, I’m a big fan of the brand and their creative, from the overall brand aesthetic and vibes to their activations, collaborations and product extensions. Their holiday collection is wide-ranging and colourful with collaborations with Jack Freestone, new additions to their woven collection and the introduction of travel towels (microfibre). Plenty to choose from if you’re interested.
