Brand: Wrangler
Wrangler Said: Our six piece Icons collection is the first made using the IndigoodTM foam-dye process and includes a mens and womens jean, jacket and shirt. In addition to the use of eco-recycled cotton and recycled plastic patches it marks a milestone step towards a more sustainable future in fashion. Wrangler IndigoodTM foam-dyeing almost entirely removes water from the equation. The new tech functions without the nasty reduction chemicals, instead transferring dye to yarn with a foaming agent in an airtight environment sealed by a nitrogen hood. Not only does foam-dyeing cut out the need for massive quantities of water, thanks to the overall efficiency of the process, we’re boasting 60% less energy and chemical waste creation.
Our Thoughts: I love this shit, love it when brands are making actual steps forward with how they manfuacture their products (not just do greenwashing marketing). Denim, as we all know, is horribly toxic for the planet but terribly amazing for our personal styles and so, we keep running denim. To see tech like this start to cut through in the denim world is great, combined with the fits/style from Wrangler Australia and we’re looking at pretty damn good win/win. Two brands I’m buying denim from at the moment, Wrangler Indigood and Neuw ZERO (previous post) due to their progress in these areas (and how they fit my footy thighs and junky trunky). Any other brands you know doing this? Lemme know
Buy: Right now, the collection is only limited to six pieces (but is expanding) and that’s three for the ladies and three for the mens. You can peek the entire collection, landing page, etc over here on Wranglers Indigood Site.
