Brand: Converse
Location: Chadstone, Melbourne
Design Firm/s: Space Between & Boom Studios
Completion: 2019
Size: Ain’t huge, but ain’t tiny either. 
Key Features: Customisation of your own pair of Chucks in a digital first store setup. 
Can you visit: Sure can, hit up Chadstone Shopping Centre @ 1341 Dandenong Rd, Chadstone VIC 3145

Converse has brought to life a colourful new personalisation experience at its Chadstone store which is the Chuck Taylor’s first brand-driven customisation activation in Australia.

The ‘Converse YOU. Our Icon. Your Vision’ space follows hot on the heels of the recent installation at the brand’s flagship door in New York City.

The interactive pop-up gives fans the tools to flex their creativity, using the iconic Chuck Taylor All Star canvas sneaker as their canvas, creating a sneaker truly defined by those who wear them.

The activation space takes a ‘digital first’ approach, with customers using an app to design their custom sneakers, receiving a guided 1:1 experience through the process as they select from a range of bespoke patches inspired by youth culture across fashion, sport, and music.