Brand: END Clothing
Location: London, UK
Architecture Firm: Brinkworth
Completion: 2018
Size: 8,500 sq ft
Photographer: Peter Cook
Can you visit: Yes!
59 Broadwick Street, Soho
London W1F 9QS 

Located in the heart of the capital, END. London is their third – and largest – space to date. Designed in partnership with Brinkworth, the concept remains true to that of their Glasgow and Newcastle flagships, using a premium material palette of marble, stainless steel, mirror and maple to create large, monolithic landscapes.

Inside the 8,500 sq ft space, luxury designers, streetwear and contemporary fashion span across two floors, with a vast sneaker wall wrapping around the entire corner of a glazed façade. At first floor level, the main sneaker collection is housed alongside a grooming area, and a launch space with digital screens to display product releases and promotions.

Bringing the online experience to END. London, iPads are available for customers to shop endclothing.com in store and to view the latest editorial content and industry news.

Shot ahead of merchandising by Peter Cook, this exclusive photo set presents the expansive luxury landscapes and hyper-contemporary interior setting which acts as the backdrop for fashion’s new London address.