Brand: KROST New York Pop Up
Location: 158 Mercer St, NYC
Size: 2,600 Sq Ft
Key Features:

*The Flower Swing (hello, IG setup)
*Access to First Semester Collection

“Krost proposes a progressive vision of minimalist luxury fashion rooted in the idea of friendship. Capturing the creative energies of camaraderie, art and social change, Krost is a salute to friends and their ability to move and inspire us.”

I’m thoroughly digging KROST. They’re a new brand which came onto the scene late last year and already has made a lot of noise both from a fantastic first collection, their mantra of ‘Support Your Friends’ and some help from celebrity friends.

The Krost New York Pop Up store, located on Mercer St is a great example of pushing a solid brand feeling at a retail spot and allowing product to breathe. The entire design of the store looks amazing to me, even the ‘IG Moment’ swing is tolerable.

For a cleaner look at the store via video hit the IG Stories of SEAM where Jake Wolfe will walk you through the store with founder, Samuel Krost.