Brand: Nike
Location: NYC, NY, USA
Architecture Firm: In-house via Andy Thaemert & John Hoke
Completion: 2018
Size: 68,000 SF
Key Features: 6 Floors of Wow. Customisations, Expert Studio, Nike Scan Pay, Nike + Membership benefits and more.
Photographer: Nike
Can you visit: Sure thing! Address, if you’re in NYC, is the corner of Fifth Avenue and 52nd Street. 

This joint looks pretty nuts. Six floors of wow that have everything from scanning in store to avoid lines to buying a mannequin look, across to having expert staff (athletes?!) help out. Called the House of Innovation, these are the new look Nike stores that are popping up (already one in Shanghai) in an effort to deliver ‘the most personal and responsive sport experience out there.’ NikePlus members can reserve items via phone and have them held in an in-store locker, ready for pickup whenever is convenient.

For a full break-down on the store, hit the link. It’s worth a read as they break down the features in-store better than I can, and the store really is a look into the future of where Retail is and should be heading.