Surfboards.Wetsuits.Boardshorts.Fins.
Brief:
Designed this site about 15 years ago around the idea of developing a Hypebeast but for surf. It's had it's changes over time and now is a product review platform, helping surfers get more informed before committing to any purchases.
Client
Me, Lincoln Eather
Year
2010
Services
Content Strategy
Design/Development
Branding
Social Media
Platforms
Wordpress
Photoshop
Instagram
Bringing you the ideal home of American-made modern luxury powered by WooCommerce, we partnered with U&H, who delivered the new brand proposition and design creativity.
Leverage agile frameworks to provide a robust synopsis for high level of overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition, at the end of the day, going forward. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment.
Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from today. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line. Bring to the table win-win survival strategies to ensure proactive domination.
Basic Style GuideSet Up
Headlines:
Font SF Pro Display, Roboto (Sans Serif)
Paragraphs:
Font Poppins (Sans Serif)
HEX – #7AB943
RGB – 103, 187, 69
CMYK – 63, 1, 100, 0
HEX – #333333
RGB – 51, 51, 51
CMYK – 0, 0, 0, 80
HEX – #999999
RGB – 153, 153, 153
CMYK – 0, 0, 0, 40