Globe Said: Globe Low Velocity is a quantum move in thinking for Globe’s apparel program and represents a commitment to long term change with a complete and timeless range, not just a one-off sustainable ‘capsule’ or product as a marketing story. Disposable fast fashion and trend driven seasonal products are by nature ‘high velocity’ focused on speed to market and as a result, move on to landfill quickly. Premium evergreen staples are ‘low velocity’ products, designed to last much longer and thus greatly reduce the sustainability footprint. After two years of development, Globe has thrown out the old apparel program and started from scratch, looking to replace a comfortable income stream that represented ‘business as usual’ with a bolder new program that has not just revenue growth potential for the future, but more significantly, ceases to contribute to an ongoing and unsettling negative impact on the environment.
Our Thoughts: Bravo! Congratulations! More more more! I really do love seeing programs like this see the light of day in the boardsports industry. As an industry built upon creating product that is toxic to the environments we love to play in it’s definitely a huge part of our responsibility to look after it for the next generation, and so on.
Is it perfect? No, not a chance. Programs like this are very much in the (or should be) mindset of starting is better than perfect. There’ll be lots to improve on as certification, more learning, better tech opportunities and so forth come into the picture. Would even love to see them become B Corp certified as well.
But, like in the first paragraph, this is very awesome to see occur. And if you get a second, hit up the Globe Low Velocity page they’ve created. It’s got a little more info than me babbling and you’ll get a run of the entire new Globe Low Velocity collection that they have as well.
If you’re chasing more seasonal updates/lookbooks to gawk at, hit the link and check out our category page for more.
