Brand: THRILLS x HARD YAKKA Location: Australian Release Release: 2024 Size:
Key Features: Can you buy? Yep, hit this link.
I’ve been waiting for someone to create an Australia version of Carhartt WIP for a long time now, and there’s been previous attempts but the brands eventually get caught in trends and lose direction from their north star. This latest one seems on point, especially if looking at the partners invovled – say hello to Hard Yakka Create (a partnership between Hard Yakka and Thrills)
– Hard Yakka Create represents the pinnacle of Hard Yakka’s esteemed heritage and Thrills’ renowned modern streetwear edge, offering a fresh interpretation of Australian workwear for their dedicated followers. Building on the resounding success of their past collaborations, spanning two years, Designer Steve Fontes hails this partnership as a defining moment in Australian fashion history.
According to Fontes, “Hard Yakka’s legacy in crafting high-quality workwear has paved the way for Hard Yakka Create. We’ve infused our commitment to excellence into fashion essentials that honour legacy, innovation, and streetwear, all with an unmistakable Australiana twist.” –
With workwear emerging as a significant trend after hovering under the radar for a few years, Hard Yakka Create has the potential to captivate a new generation of design-savvy consumers who are keen to merge function with fashion. The brand’s first range boasts 32 apparel items and 6 accessories, offering functional staples and fashion-forward pieces to suit every style.
Hard Yakka Create will launch online at HardYakkaCreate.com and through selected retail stores from 9 May 2024
