Brand: Outerknown
Collaboration with: Levi’s

Outerknown Said: Stronger cotton, less water, garments you can recycle. Made with workers’ well-being in mind.

Levi’s® Wellthread™ Collection is a revolutionary way of making denim using Waterless dyeing technology, which uses up to 70% less water compared with conventional indigo dying, and is centered around a single-fiber cotton designed for maximum recyclability.

Our Thoughts: Hard not to get excited when you see brands get together and make an active decision around bettering the process of something that’s so dirty (denim). It also gets you thinking more about your contribution (or lack there of) towards minimising your own impact on the planet.

Product wise? I’m really digging the :
*Sherpa Lined Trucker
*Western Shirt
*Pocket Tee
*502 Taper Fit

But you can shop the entire Outerknow x Levi’s collection here

Also, read up a bunch more about the Outerknow x Levi’s project via:
*Gear Patrol’s article
*Outerknow Articles – One, Two, Three.
*Levi’s Article (good read)