Keel Surf and Supply

Retailer: Keel Surf & Supply
Location: Freshwater Beach, NSW
Opened: 2018 (i think?)
Store Size: Small to Medium. 
Key Features: Freshwater. Fins. Mid-Lengths. Scott Bovis recommends.
Brands on Offer: NCHE, Octopus, Captain Fin, VOUCH, McTavish, BANKS and more. 
Can you visit: Yeah, it’s a retail store. Hours and location below.
Shop 9, 12-14 Lawrence St,
Freshwater Beach NSW 2096

Mon-Wed : Closed
Thurs  to Sun: 9am – 2pm
Online Store

They used to run a name under Apparel Collective, used to have stores in Freshy and Palm Beach. But now they’ve consolidated and re-done the name, the vibe and look and come out with Keel Surf and Supply (tbh, it’s much better – the store, the stock, the setup, etc) The rest of what you’re about to read is a cut’n’paste of sorts from a Behance project via Chaptr Studio.

“With the renaming of their business, Keel Surf & Supply saw an opportunity to revitalise and realign their communication to turn their already successful shop into a brand of its own. Keel approached Chaptr to help them articulate their brand and capture what it was that made them who they are, and where they want to go.

The rebrand resulted in a high end surf destination with a refreshingly down-to-earth and welcoming vibe. A local hero emerges and continues to champion the iconic local surf shop revival with gusto and grace. 

Since the rebrand, Keel has seen an increase in traffic and sales through their shop and online store. The Keel brand apparel and accessories ranges continue to sell out. With their growing success, Keel is looking to expand to multiple stores.”

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