Role: Marketing Coordinator
Brand: Roark
Location: Laguna Beach, CA
Summary: The Marketing Coordinator is a full-time role responsible for day to day marketing functions with primary focus toward retail/wholesale marketing initiatives and operations. Their duties also include messaging calendar coordination, thorough communication with domestic & international sales partners on all go to market strategies, direct-to-consumer support on retail & web operations, and regional event coordination.

Responsibilities:

• Assist the Marketing Director with all marketing initiatives & maintenance of the seasonal go to market plan and strategy.
• Drive strategy implemented by Marketing Director and execution of all wholesale retail marketing efforts including fixture units(inventory and new orders), POP, signage, windows, events/tradeshows, and rep communication.
• Assist with digital marketing efforts ensuring all projects are on-time and effective through analysis of email, social, and advertisement performances.
• Oversee social media calendar and content strategy(also including Contractor/ambassador channels), holding creative and Marketing Director accountable for efficient day to day communications.
• Maintain communication with international distribution partners, ensuring alignment on all seasonal go to market plans.
• Assist in campaign development/production and coordination of all marketing samples